Product Image Sizes for Every Marketplace (2026)
Quick answer
There is no single size: Walmart recommends 2200 × 2200 px, Shopify 2048 × 2048 px, eBay about 1600 × 1600 px, and Amazon over 1,000 px on the longest side. Etsy wants 2000 px or more on each side in landscape or square, and Poshmark shows portrait (3:4) cover photos. The table lists every marketplace's sizes, formats and file limits, linked to its official source.
Last checked: October 20, 2026
One table for every marketplace SizeMyListing supports. Each row comes from the marketplace's official seller help pages; where a marketplace publishes no numbers, the row shows our recommendation and is marked.
| Marketplace | Recommended size | Minimum | Max file size | Formats | Background | Best shape | Last checked |
|---|---|---|---|---|---|---|---|
| Amazon | Over 1,000 px longest side | 500 px longest side | Not specified | JPEG (preferred), TIFF, PNG, GIF | Pure white (main image) | Not specified | Oct 19, 2026Source |
| Etsy | 2000 px or more on each side | 635 px (first photo) | Under 1 MB uploads reliably | JPG, GIF, PNG, SVG, HEIC | Any | Landscape or square | Oct 19, 2026Source |
| Shopify | 2048 × 2048 px | Not specified | 20 MB | JPEG, PNG, WebP, GIF and more | Any (transparent supported) | Square; same ratio for all | Oct 19, 2026Source |
| eBay | About 1600 × 1600 px | 500 px longest side | 12 MB | JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC, AVIF | White recommended | Square (1:1) or 16:9 | Oct 19, 2026Source |
| Walmart | 2200 × 2200 px | 1500 × 1500 px (zoom) | 5 MB | JPEG, PNG, BMP | Seamless white | Square (1:1) | Oct 20, 2026Source |
| TikTok Shop | Not specified (over 600 px) | 600 × 600 px | 10 MB | JPG, PNG | Pure white (main image) | Square | Oct 20, 2026Source |
| VintedRecommendation | 2048 × 2048 px | Not specified | Not specified | Not specified | Any (daylight, no filters) | Not specified | Oct 20, 2026 |
| DepopRecommendation | 2048 × 2048 px | Not specified | Not specified | Not specified | Solid color suggested | Square | Oct 20, 2026 |
| PoshmarkRecommendation | 1800 × 2400 px | Not specified | Not specified | Not specified | Clean, uncluttered | Portrait (3:4) | Oct 20, 2026 |
| MercariRecommendation | 2048 × 2048 px | Not specified | Not specified | Not specified | Plain | Not specified | Oct 20, 2026 |
| Jumia | Over 1000 px each side | 500 × 500 px | Not specified | JPEG, PNG, TIFF | Pure white | Not specified | Oct 20, 2026Source |
| Noon | Not specified (660 px wide or more) | 660 px wide | 10 MB | JPEG only | Pure white (fashion: light grey) | Width ≥ 0.5 × height | Oct 20, 2026Source |
| AvitoRecommendation | 2048 × 2048 px | Not specified | Not specified | Not specified | Plain recommended | Not specified | Oct 20, 2026 |
| YouCan | 800 × 800 (maximum) | Not specified | Not specified | Not specified | Not specified | Not specified | Oct 20, 2026Source |
| Leboncoin | Not specified (400 KB–1 MB) | Not specified | About 1 MB ideal | JPEG, PNG, GIF, BMP | Not specified | Not specified | Oct 20, 2026Source |
“Recommendation” marks marketplaces that publish no official image numbers: the size shown is SizeMyListing's recommendation, not the marketplace's rule.
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What most marketplaces agree on
- Square photos are the safe default: Walmart, TikTok Shop and Depop ask for square photos, and eBay says 1:1 looks best.
- Amazon, Walmart, TikTok Shop, Jumia and Noon need a pure white background on the main image (Noon: light grey for fashion).
- No added text, logos, borders or watermarks on product images, on almost every marketplace.
Where they differ
- Etsy prefers landscape photos, and Poshmark shows portrait (3:4) cover photos.
- File sizes range from about 1 MB advised (Etsy, Leboncoin) to a 20 MB cap (Shopify).
- Noon accepts JPEG only; most others also take PNG.
Image size FAQ
Is there one image size that works on every marketplace?
Not exactly. A square photo of 2000 pixels or more on a white background is accepted almost everywhere, but Etsy prefers landscape, Poshmark shows portrait (3:4), YouCan caps pictures at 800 × 800 and Walmart recommends 2200 × 2200. SizeMyListing exports each marketplace's own size from the same photos.
Which marketplaces require a white background?
Amazon, Walmart, TikTok Shop and Jumia require pure white on the main image, and Noon requires it for every category except fashion (light grey). The others accept any background.
Which marketplace allows the largest image files?
Shopify, with up to 20 MB per image, then eBay (12 MB), TikTok Shop and Noon (10 MB) and Walmart (5 MB). Etsy and Leboncoin work best with files around 1 MB.
What does “Recommendation” mean in the table?
Vinted, Depop, Poshmark, Mercari and Avito publish no official pixel sizes. For them, the table shows the size SizeMyListing recommends, and their pages explain why.
How often is this table checked?
Each row shows when it was last checked against the marketplace's official pages. Marketplaces change their rules, so open the source link before relying on a number.
Sources
Every row links to the official page it comes from. Open a marketplace's page for its full rules.